DeCorte

DECORTE SUNSHELTER SUMMER CLUB SAMPLING POP-UP The Brief: To create a pop-up along Bugis Junction for DECORTÉ’s Sun Shelter sunscreen line. The objectives are: To drive awareness and sampling for DECORTE Sun Shelter To drive home the messaging of Summer Club, and the importance of sunscreen during summer. Our Approach: Using the theme of swimming as the quintessential summer activity, we created an immersive swimming pool pop-up experience to help shoppers relate to the importance of sunscreens. The week-long pop-up featured both educational and fun segments, including skincare consultation booths with DECORTÉ experts, a UV camera to raise awareness of harmful UV rays to shoppers,a swimming pool product feature and photo opportunity wall and a gachapon sampling booth. Capitalising on the rising bag charms trend, the pop-up also included a customisation station that lets shoppers create their very own mini DECORTÉ Sun Shelter keyring as a cute and functional bag charm. Although held in an air-conditioned indoors environment, the natural sunlight of the venue created an illusory watery effect on the pop-up, immersing shoppers in a glistening yet relaxing swimming pool environment.